Ferguson Email Marketing Template Cuts Production Time & Increases CTR 50%

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Who

Ferguson Enterprises, Inc., headquartered in Newport News, Virginia, United States, is the largest plumbing wholesaler in North America and a major distributor of HVAC equipment, waterworks and fire protection products, and industrial pipes, valves and fittings.

Challenge

Many of Ferguson's emails were not responsive or mobile friendly. Their in-house team did not have an email developer. They wanted to be able to redesign and rebuild their emails to be responsive, while also reducing design and development time.

Solution

Whereoware helped Ferguson implement a modular design approach to building their responsive email templates. By building the templates using modular design, Ferguson easily swaps in and out pre-tested email modules for endless combinations of email layouts and designs.

Download the case study to see how Ferguson cut production time in half and increased email clickthrough rate by 50%.

Code Perfect Team